Musings on Wine and Spirits by Louis Marmon

As seen in:
Washington Post, Gazette Newspapers, DC Examiner, The Wine Report
Washington Jewish Week, LA Times, Jewish Exponent, Capitol File Magazine and in other cities in the US and Canada

Latest Article

The ‘Sideways’ Effect: Pinot Noir Wines Get A Cinematic Boost

March 16, 2005

Sideways Miles

A look at some recently released .

While it may not have won the Academy Award for Best Picture, “Sideways” has had a profound effect on the way Americans view wine. The film features Pinot Noir wines, of which the lead character says: “Its flavors are the most haunting and brilliant and subtle and thrilling and ancient on the planet.” The result has been a dramatic surge in demand for Pinot Noir with sales increasing as much as 135 percent in some areas.

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